Groza, M. D. (2015). Brand Spillover Effects within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size. Marketing Management Journal, 25(2), 107-122. View in Huskie Commons
Groza, M. D. (2015). Customer-Company Identification and the Effectiveness of Loyalty Programs. Journal Of Business Research, 68(2), 464-471. View in Huskie Commons
Peterson, R. M., Gordon, G., Krishnan Palghat, V. (2015). When Sales and Marketing Align: Impact on Performance. Journal of Selling, 15(1), 29-43. www.cob.niu.edu/jsmam/files/15-01-03.pdf View in Huskie Commons
Forbes, L. P., Loe, T., Peterson, R. M., Erffmeyer, B., Boehm, M. (2014). Establishing, Growing, and Running a Sales Program: An Analysis of Certified University Sales Centers. Journal of Selling, 14(1), 6-19.
Krishnan Palghat, V., Sullivan, U. Y., Aurand, T. W., Judson, K. (2014). The Pedagogy of Choosing Brand Exemplars in Marketing Classrooms. Journal of Applied Research for Business Instruction, 12(3), 6.
Krishnan Palghat, V., Sullivan, U. Y., Aurand, T. W., Gordon, G. L. (2014). Socially Responsible Brands: An Assessment of their Awareness among Millennials. Journal of Contemporary Business Issues, 20(1), 56-66.
Cobbs, J., Groza, M. D., Pruitt, S. (2012). The Global Markets' Verdict on F1 Sponsorship. Journal Of Advertising Research, 52(1), 74-86.
Groza, M. D., Cobbs, J., Schaefers, T. (2012). Managing a Sponsored Brand: The Importance of Sponsorship Portfolio Congruence. International Journal of Advertising, 31(1), 63-84.
Krishnan Palghat, V., Aurand, T. W., Gordon, G. L. (2012). Synergistic Multisensory Branding: Engaging the Senses to Enhance Brand Attachment. Journal of Contemporary Business Issues, 18(1), 1-19.
Padelford, W., Westbrook, K. W., White, D., Peterson, R. M., Gatlin, K. (2012). Differences in Perception of the Morality of Profit-Making among Various Student Populations. Ethics and Critical Thinking Quarterly Journal, 25(4), 72-85.
Rosenbaum, M. S., Wong, A. I. (2010). Value Equity in Event Planning: A Case Study of Macau,' (forthcoming), special issue on latest trends in tourism. Marketing Intelligence & Planning, 28(4), 403-417. http://www.emeraldinsight.com/journals.htm?articleid=1864818
Beckoff, J., Krishnan Palghat, V., Niculescu, M., Kohne, M., Palmatier, R. (2009). The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations. Journal Of Applied Social Psychology, 39(5), 1191-1200.
Rosenbaum, M. S. (2009). The Restorative Potential of Commercial Servicescapes. Journal of Service Management, 20(2), 173-191. http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&hdAction=lnkpdf&contentId=1784797
Rosenbaum, M. S., Spears, D. L. (2009). Using Group Comparisons in AMOS to Explore Shopping as a Travel Driver. International Journal of Culture, Travel, and Hospitality Research, 3(4), 313-325. http://www.emeraldinsight.com/journals.htm?articleid=1819395
Ridnour, R. E., Gordon, G. L., Judson, K. M., Weilbaker, D. C. (2008). The Idea Generation Stage of the New Product Development Process: Can Key Account Management Systems Help? Journal of Selling and Major Account Management, 8(2), 26-42.
Rosenbaum, M. S. (2008). Doing Quantitative Grounded Theory: A Theory of Trapped Travel Consumption. Grounded Theory Review, 7(3), 83-91. http://www.groundedtheoryreview.com/Contentsvol7no3.htm
Sullivan, U. Y., Qiu, T., Qualls, W. (2008). Managing Multiple Channels of distribution in Industrial Markets. Review of the Electronics and Industrial Distribution Industries, 7(1), 49-61.
Groza, M. Join the Conversation, Join the Movement: Consumers Utilizing Facebook to Enact Consumer Boycotts. Journal Of Business Ethics.
Krishnan Palghat, V., Kellaris, J. Sonic Branding: Designing Auditory Identity. Journal Of Marketing.
Krishnan Palghat, V., Fredericks, E. How Much Do First Impressions Matter? Buyer Judgments of Salespersons on First Encounter. Journal Of Business Research.
Krishnan, V., Sullivan, U. Y., Aurand, T. W., Judson, K. The Pedagogy of Choosing Brand Exemplars in Marketing Classrooms". Vol 12(Issue 3).
Krishnan Palghat, V., Sullivan, U. Y., Aurand, T. W., Gordon, G. L. (2014). Socially Responsible Brands: An Assessment of their Awareness among Millennials. Journal of Contemporary Business Issues, 20(1), 56-66.
Magnusson, P., Krishnan Palghat, V., Westjohn, S., Zdravkovic, S. What Happens to “Brand Japan” When Toyota Suddenly Accelerates. Journal Of Consumer Research.
Peterson, R. M., Krishnan Palghat, V., Gordon, G. L. Sales-Marketing Alignment and Operating Results: Does Size Matter. American Journal of Business.
Peterson, R. M., Krishnan Palghat, V., Gordon, G. L. When Sales and Marketing Align: Does it Make a difference in Performance. Journal Of Business & Industrial Marketing
Peterson, R. M. Motivating Participation in Class: A Top Gun Contest Approach. Marketing Education Review.
Tsiotsou, R., Rosenbaum, M. S. (in press). Services in the new economic and social landscape. Journal of Service Management.
Rosenbaum, M. S., De Velde, J. V. (in press). The Effects of Yoga, Massage, and Reiki Sessions on Cancer Resource Center Members’ Well-Being. Clinical Journal of Oncology Nursing(June). cjon.ons.org/
Rosenbaum, M. S., Wong, A. I., Mingming, C. J. (in press). Introducing Servicescape Knock-Offs: Understanding Consumer Acceptance and Rejection of Inauthentic Retail Establishments. Journal Of Business Research.