Skip to Main Content

Business: Department of Marketing Faculty Publications

2015

Aurand, T. W., Krishnan, V., & Sullivan, U. Y. (2015). CHANGE THROUGH BRAND VALUE CONSIDERATIONS: DEVELOPMENT OF THE BRAND VERSATILITY ESTIMATOR. Proceedings Of The Marketing Management Association, 10-11.

Groza, M. D. (2015). Brand Spillover Effects within a Sponsor Portfolio: The Interaction of Image Congruence and Portfolio Size. Marketing Management Journal, 25(2), 107-122.      View in Huskie Commons

Groza, M. D. (2015). Customer-Company Identification and the Effectiveness of Loyalty Programs. Journal Of Business Research, 68(2), 464-471.     View in Huskie Commons

Martin, D., Rosenbaum, M. S., Ham, S. (2015). Marketing tourism and hospitality products worldwide: Introduction to the special issue. Journal Of Business Research, 68(9), 1819-1821. http://www.sciencedirect.com/science/article/pii/S0148296315000223

Peterson, R. M., Gordon, G., Krishnan Palghat, V. (2015). When Sales and Marketing Align: Impact on Performance. Journal of Selling, 15(1), 29-43. www.cob.niu.edu/jsmam/files/15-01-03.pdf  View in Huskie Commons

Rau, D., Haerem, T., Fredericks, E. (2015). The influence of centralization and extent of cross functional team usage on senior managers' risk related perceptions. Group And Organization Management, 40(5), 657-684.

Rosenbaum, M. S. (2015). Guest editorial: Transformative Service Research: Research that Matters. Service Industries Journal, 35(15/16), 801-805. http://www.tandfonline.com/doi/full/10.1080/02642069.2015.1109638#abstract

Rosenbaum, M. S. (2015). Transformative service research: focus on well-being. Service Industries Journal, 35(7/8), 363-367. http://www.tandfonline.com/doi/abs/10.1080/02642069.2015.1025061#.VbLRd_n4_VY

Rosenbaum, M. S., Otalora, M. L., Ramirez, G. C. (2015)  Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Television. Journal of Education for Business, 90(4), 182-191. http://www.tandfonline.com/doi/abs/10.1080/08832323.2015.1014456#.VbKeP7NV hBc

Rosenbaum, M. S., Russell-Bennett, R., Drennan, J. (2015). Commercial friendships between gay sales associates and straight female customers in luxury settings: A proposed theoretical framework. Journal of Retailing and Consumer Services, 27, 179-186. http://www.sciencedirect.com/science/article/pii/S0969698915300229

Rosenbaum, M. S., Wong, A. I. (2015). Green marketing programs as strategic initiatives in hospitality. Journal of Services Marketing, 29(2), (forthcoming). http://www.emeraldinsight.com/doi/abs/10.1108/JSM-07-2013-0167?journalCode=jsm

Rosenbaum, M. S., Wong, I. A. (2015). If You Install It, Will They Use It? Understanding why Hospitality Customers Take “Technological Pauses. Journal Of Business Research, 68(9), 81-92. http://www.sciencedirect.com/science/article/pii/S0148296315000284

2014

Forbes, L. P., Loe, T., Peterson, R. M., Erffmeyer, B., Boehm, M. (2014). Establishing, Growing, and Running a Sales Program: An Analysis of Certified University Sales Centers. Journal of Selling, 14(1), 6-19.

Krishnan Palghat, V., Groza, M. D., Groza, M., Peterson, R. M., Fredericks, E. (2014). Linking Customer Relationship Management (CRM) Processes to Sales Performance: The Role of CRM Technology Effectiveness. Marketing Management Journal, 24(2), 162-171.

Krishnan Palghat, V., Machleit, K. A., Kellaris, J. J., Sullivan, U. Y., Aurand, T. W. (2014). Musical Intelligence: Explication, Measurement, and Implications for Consumer Behavior. Journal of Consumer Marketing, 31(4), 278-289.

Krishnan Palghat, V., Sullivan, U. Y., Aurand, T. W., Judson, K. (2014). The Pedagogy of Choosing Brand Exemplars in Marketing Classrooms. Journal of Applied Research for Business Instruction, 12(3), 6.

Krishnan Palghat, V., Sullivan, U. Y., Aurand, T. W., Gordon, G. L. (2014). Socially Responsible Brands:  An Assessment of their Awareness among Millennials. Journal of Contemporary Business Issues, 20(1), 56-66.

Magnusson, P. H., Peterson, R. M., Westjohn, S. (2014). The Influence of National Cultural Values on the Use of Rewards Alignment to Improve Sales Collaboration. International Marketing Review, 31(1), 30-50.

Peterson, R. M., Dover, H. (2014). Building Student Networks with LinkedIn: The Potential for Connections, Internships, and Jobs. Marketing Education Review, 24(1), 15-20.

Rodriguez, M., Ajjan, H., Peterson, R. M. (2014). CRM/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance. Journal of Marketing Development and Competitiveness, 8(1), 85-97.

Rosenbaum, M. S., Sweeney, J., Massiah, C. (2014). The Restorative Potential of Senior Centers. Managing Service Quality, 24(4), 363-383. http://www.emeraldinsight.com/doi/abs/10.1108/MSQ-11-2013-0264?journalCode=msq

2013

Anderson, L., Ostrom, A., Corus, C., Fisk, R., Giraldo, M., Gallan, A. S., Mende, M., Mulder, M., Rayburn, S., Rosenbaum, M. S., Shirahada, K., Jerome, W. (2013). Transformative Service Research: An Agenda for the Future. Journal Of Business Research, 66(8), 1203-1210. http://www.sciencedirect.com/science/article/pii/S0148296312002287

Krishnan Palghat, V., Sullivan, U. Y., Groza, M. D., Aurand, T. W. (2013). The Brand Recall Index: A Metric For Assessing Value. Journal of Consumer Marketing, 30(5). 10.1108/JCM-02-2013-0464

Niculescu, M., Payne, C., Krishnan Palghat, V. (2013). One-to-One and One-to-Many Relationship Marketing: Toward a Theoretical Framework. Journal of Business-to-Business Marketing, 20(2), 51-64.

Rosenbaum, M. S., Jiang, A., Daunt, K. (2013). Craigslist Exposed: The Internet Mediated Hookup,. Journal of Homosexuality, 60(4), 505-531. http://www.tandfonline.com/doi/full/10.1080/00918369.2013.760305#.UebDx42sjPo

Rosenbaum, M. S., Massiah, C., Wozniak, R. A. (2013). Social Commonalities and Subjective Discounts. International Journal of Retail and Distribution Management, 41(9), online first. http://www.emeraldinsight.com/journals.htm?issn=0959-0552&volume=41&issue=9

Rosenbaum, M. S., Moraru, I., Labrecque, L. (2013). A Multicultural Service Sensitivity Exercise for Marketing Students. Journal Of Marketing Education, 35(1), 5-17. http://jmd.sagepub.com/content/35/1/5.abstract

Rosenbaum, M. S., Smallwood, J. (2013). Cancer Resource Centers as Third Places. Journal of Services Marketing, 27(6), online first. http://www.emeraldinsight.com/journals.htm?issn=0887-6045&volume=27&issue=6

Sullivan, U. Y., Kim, S. (2013). To Love and Win: Examining The Survivability of Non-Equity Global Alliances. Journal of Marketing Development and Competitiveness, 7(4). http://www.na-businesspress.com/index.html

2012

Aurand, T. W., St. Clair, J., Sullivan, U. Y. (2012). Analyzing The Impact of the 2012 Ford Focus Target Hunt: Can Student Managed Projects Accomplish Both Academic an Corporate Objectives? Journal of International Education Research, 8(3), 233-244.

Cobbs, J., Groza, M. D., Pruitt, S. (2012). The Global Markets' Verdict on F1 Sponsorship. Journal Of Advertising Research, 52(1), 74-86.

Filo, K., Groza, M. D., Fairley, S. (2012). An Examination of Empowerment as an Outcome of Charity Sport Event Participation. Journal of Nonprofit and Public Sector Marketing, 24(2), 123-140.

Gordon, G. L., Shepherd, C. D., Lambert, B., Ridnour, R. E., Weilbaker, D. C. (2012). The Training of Sales Managers: Current Practices. Journal Of Business & Industrial Marketing, 27(8).

Groza, M., Groza, M. D., Walker, M. (2012). Facebook 'Fans': The Importance of Authenticity and Engagement as a Social Networking Strategy for Professional Sport Teams. Sport Marketing Quarterly, 21(4).

Groza, M. D., Cobbs, J., Schaefers, T. (2012). Managing a Sponsored Brand: The Importance of Sponsorship Portfolio Congruence. International Journal of Advertising, 31(1), 63-84.

Groza, M. D., Peterson, R. M., Sullivan, U. Y., Krishnan Palghat, V. (2012). Social Media and the Sales Force: the Importance of Intra-Organizational Cooperation and Training on Performance. Marketing Management Journal, 22(2), 118-130.

Krishnan Palghat, V., Aurand, T. W., Gordon, G. L. (2012). Synergistic Multisensory Branding: Engaging the Senses to Enhance Brand Attachment. Journal of Contemporary Business Issues, 18(1), 1-19.

Krishnan Palghat, V., Kellaris, J. J., Aurand, T. W. (2012). Sonic Logos: Can Sound Influence Willingness-to-Pay? Journal of Product and Brand Management, 21.

Magnusson, P. H., Westjohn, S. A., Gordon, G. L., Aurand, T. W. (2012). Environmental Dynamics and First-Mover Advantages in Emerging Markets. Marketing Management Journal, 22(1), 17-34.

Padelford, W., Westbrook, K. W., White, D., Peterson, R. M., Gatlin, K. (2012). Differences in Perception of the Morality of Profit-Making among Various Student Populations. Ethics and Critical Thinking Quarterly Journal, 25(4), 72-85.

Rodriguez, M., Peterson, R. M. (2012). The Role of Social CRM and Its Impact on Lead Generation in B2B Sales. International Journal of Internet Marketing and Advertisement, 7(20), 180-193.

Rodriguez, M., Peterson, R. M., Krishnan Palghat, V. (2012). Social Media's Influence on Business-to-Business Sales Performance. Journal Of Personal Selling & Sales Management, 32(3), 365-378.

Rosenbaum, M. S., Martin, D. (2012). Wearing Community: Why Customers Purchase a Service Firm’s Logo Products. Journal of Services Marketing, 26(5), 310-321. http://www.emeraldinsight.com/journals.htm?articleid=17045572

Rosenbaum, M. S., Walsh, G., Wozniak, R. A. (2012). Family Allowances as Reverse Retail Discrimination. International Journal of Retail and Distribution Management, 40(5), 342-359. http://www.emeraldinsight.com/journals.htm?articleid=17030606

Rosenbaum, M. S., Wong, I. A. (2012). Beyond Hardcore Gambling: Understanding Why Mainland Chinese Visit Casinos in Macau. Journal of Hospitality and Leisure Marketing, 36(1), 32-51. http://jht.sagepub.com/content/early/2010/10/21/1096348010380600.abstract

Rosenbaum, M. S., Wong, I. A. (2012). The Effect of Instant Messaging Services on Society’s Mental Health. Journal of Services Marketing, 26(2), 124-136. http://www.emeraldinsight.com/journals.htm?articleid=17027006&show=html

Spears, D. L., Rosenbaum, M. S. (2012). The Packaged Tourist: A Japanese and American Perspective. TOURISMOS: An International Multidisciplinary Journal of Tourism, 7(1), 19-40. http://www.chios.aegean.gr/tourism/vol7iss1.htm

Sullivan, U. Y., Peterson, R. M., Krishnan Palghat, V. (2012). Value Creation and Firm Sales Performance: The Mediating Roles of Strategic Account Management and Relationship Perception. Industrial Marketing Management, 41(1), 166-173. http://dx.doi.org/10.1016/j.indmarman.2011.11.019

Sullivan, U. Y., Sevil Oflaç, B., Baltacioğlu, T. (2012). An Attribution Approach to Consumer Evaluations in Logistics Customer Service Failure Situations. Journal of Supply Chain Management, 48(4), 51-71. www.ism.ws/pubs/journalscm/index.cfm

Vander Schee, B., Aurand, T. W., Iacovelli, J., Jednoroz, J., Bergren, J., Keller, L., Tayler, M. (2012). Direct Marketing and Distribution: The Case of Redbox. Journal of the Academy of Business Education.

2011

Groza, M. D., Pronschinske, M., Walker, M. (2011). Organizational Motives and Consumer Responses to Proactive and Reactive CSR. Journal Of Business Ethics, 102(4), 639-652.

Judson, K., Neeley, C. L., Aurand, T. W. (2011). Entrepreneurial Sports Branding Promises: Major and Mid-Major Sports Conferences' Communication Opportunities. International Journal of Sport Management, 12(4), 393-410.

Peterson, R. M., Rodriguez, M., Krishnan Palghat, V. (2011). CRM and Sales Pipeline Management- Empirical Results for Managing Opportunities. Marketing Management Journal, 21(1), 60-70.

Peterson, R. M., Shepherd, C. D. (2011). Negotiation Preparation Differences: Collaborative Versus Competitive Expectations. Marketing Management Journal, 21(2), 111-122.

Ridnour, R. E., Gordon, G. L., Weilbaker, D. C., Shepherd, D., Lambert, B. (2011). Sales Manager Training Practices in Small and Large Firms. American Journal of Business, 26(2), 92-117. www.AJBonline.org

Ridnour, R. E., Shepherd, C. David, Tashchian, A. (2011). An Investigation of the Job Burnout Syndrome in Personal Selling. Journal of Personal Selling and Sales Management, 31(4).

Rosenbaum, M. S., Massiah, C. (2011). An Expanded Servicescape Perspective. Journal of Services Marketing, 22(4), 471-490. http://www.emeraldinsight.com/journals.htm?articleid=1944343&show=pdf

Rosenbaum, M. S., Smallwood, J. A. (2011). Cancer Resource Centres: Transformational Services and Restorative Servicescapes. Journal Of Marketing Management, 27(13-14), 1404-1425. http://www.tandfonline.com/doi/abs/10.1080/0267257X.2011.624531

Rosenbaum, M. S., Sweeney, J., Smallwood, J. (2011). Restorative Cancer Resource Center Servicescapes. Managing Service Quality, 21(6), 599-676. http://www.emeraldinsight.com/journals.htm?articleid=17003318&show=pdf

Rosenbaum, M. S., Corus, C., Ostrom, A., Anderson, L., Fisk, R., Gallan, A., Mende, M., Mulder, M., Geraldo, M., Rayburn, S., Shirahada, K., Williams, J. (2011). Conceptualization and Aspirations of Transformative Service Research. Journal of Research for Consumers(19). http://jrconsumers.com/Academic_Articles/issue_19/Transformative_services_academic5.pdf

Rosenbaum, M. S., Walsh, G. (2011). Service Nepotism in the Marketplace. British Journal of Management, 23, 241-256. http://onlinelibrary.wiley.com/doi/10.1111/j.1467-8551.2011.00736.x/pdf

Rosenbaum, M. S., Kuntze, R., Ross-Wooldridge, B. (2011). Understanding Unethical Retail Disposition Practice and Restraint from the Consumer Perspective. Psychology & Marketing, 28(19), 29-52. http://onlinelibrary.wiley.com/doi/10.1002/mar.20379/abstract

Sullivan, U. Y., Aurand, T. W. (2011). Supply Chain Alliances: Exploring the Drivers of Performance Value and Buyer Satisfaction. Marketing Management Journal, 21(2), 54-61.

Weilbaker, D. C., Peterson, R. M. (2011). Internationalizing Sales Research: Current Status, Opportunities and Challenges. Journal Of Personal Selling & Sales Management, 31(3), 219-242.

Zahay, D., Griffin, A., Fredericks, E. (2011). Information Use in NPD:  An Initial Exploratory Empirical Test in the Chemical Industry. Journal Of Product Innovation Management, 28(4), 485-502.

2009

Beckoff, J., Krishnan Palghat, V., Niculescu, M., Kohne, M., Palmatier, R. (2009). The Role of Omission Neglect in Responses to Non-Gains and Non-Losses in Gasoline Price Fluctuations. Journal Of Applied Social Psychology, 39(5), 1191-1200.

Devasagayam, P. R., Buff, C. L., Aurand, T. W., Judson, K. M. (2009). Building a Brand Community Membership Within Organizations:  A Viable Internal Branding Alternative? Journal of Product and Brand Management, 19(3).

Gordon, G. L., Judson, K. M., Ridnour, R. E., Weilbaker, D. C. (2009). 'Key Account Vs. Other Sales Management Systems:  Is There a Difference in Providing Customer Input During the Product Development Process?". Marketing Management, Vol. 19(No. 2), pp. 1-17.

Judson, K. M., Aurand, T. W., Gorchels, L., Gordon, G. L. (2009). Building a University Brand from Within:  University Administrators' Perspectives of Internal Branding. Services Marketing Quarterly, 30(1).

Rosenbaum, M. S. (2009). Exploring Commercial Friendships from the Employees' Perspectives. Journal of Services Marketing, 20(5), 57-67. Buyer-seller relationships, Older consumers, Personal needs, Relationship marketing, Service industries, United States of America

Rosenbaum, M. S., Wong, A. I. (2009). Modeling Customer Equity, SERVQUAL, and Ethnocentrism: A Vietnamese Case Study. Journal of Service Management, 20(5), 544-560. http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1816822

Rosenbaum, M. S. (2009). The Restorative Potential of Commercial Servicescapes. Journal of Service Management, 20(2), 173-191. http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&hdAction=lnkpdf&contentId=1784797

Rosenbaum, M. S., Sweeney, J., Windhorst, C. (2009). The Restorative Qualities of an Activity-Based, Third Place Café for Seniors: Restoration, Social Support, and Place Attachment at Mather's More-Than-a- Café. Seniors Housing & Care Journal, 17(1), 39-54. http://www.nic.org/nicstore/p-300-2009-seniors-housing-care-journal.aspx

Rosenbaum, M. S., Spears, D. L. (2009). Using Group Comparisons in AMOS to Explore Shopping as a Travel Driver. International Journal of Culture, Travel, and Hospitality Research, 3(4), 313-325. http://www.emeraldinsight.com/journals.htm?articleid=1819395

Zahay, D., Fredericks, E. (2009). Podcasting to Improve Delivery of a Project-based Internet Marketing Course. Marketing Education Review, 19(1), 57-63.

2008

Gordon, G. L., Judson, K. M., Aron, D., Aurand, T. W., Domagalski, S. J. (2008). Preventing Consumer Grudges Across the Age Spectrum. Academy of Marketing Studies Journal, 12(2), 63 - 80.

Peterson, R. M. (2008). Entrepreneurial Negotiations: An Exploratory US-China Perspective. International Journal of Entrepreneurship, 12, 1-10.

Ridnour, R. E., Gordon, G. L., Judson, K. M., Weilbaker, D. C. (2008). The Idea Generation Stage of the New Product Development Process: Can Key Account Management Systems Help? Journal of Selling and Major Account Management, 8(2), 26-42.

Rosenbaum, M. S. (2008). Doing Quantitative Grounded Theory: A Theory of Trapped Travel Consumption. Grounded Theory Review, 7(3), 83-91. http://www.groundedtheoryreview.com/Contentsvol7no3.htm

Rosenbaum, M. S. (2008). Return on Community for Consumers and Service Establishments. Journal of Service Research, 11(2), 179-186. http://jsr.sagepub.com/cgi/content/abstract/11/2/179

Sullivan, U. Y., Qiu, T., Qualls, W. (2008). Managing Multiple Channels of distribution in Industrial Markets. Review of the Electronics and Industrial Distribution Industries, 7(1), 49-61.

n.d.

Groza, M. Join the Conversation, Join the Movement: Consumers Utilizing Facebook to Enact Consumer Boycotts. Journal Of Business Ethics.

Krishnan Palghat, V., Kellaris, J. Sonic Branding: Designing Auditory Identity. Journal Of Marketing.

Krishnan Palghat, V., Fredericks, E. How Much Do First Impressions Matter? Buyer Judgments of Salespersons on First Encounter. Journal Of Business Research.

Krishnan, V., Sullivan, U. Y., Aurand, T. W., Judson, K. The Pedagogy of Choosing Brand Exemplars in Marketing Classrooms". Vol 12(Issue 3).

Krishnan Palghat, V., Sullivan, U. Y., Aurand, T. W., Gordon, G. L. (2014). Socially Responsible Brands:  An Assessment of their Awareness among Millennials. Journal of Contemporary Business Issues, 20(1), 56-66.

Magnusson, P., Krishnan Palghat, V., Westjohn, S., Zdravkovic, S. What Happens to “Brand Japan” When Toyota Suddenly Accelerates. Journal Of Consumer Research.

Peterson, R. M., Krishnan Palghat, V., Gordon, G. L. Sales-Marketing Alignment and Operating Results: Does Size Matter. American Journal of Business.

Peterson, R. M., Krishnan Palghat, V., Gordon, G. L. When Sales and Marketing Align: Does it Make a difference in Performance. Journal Of Business & Industrial Marketing

Peterson, R. M. Motivating Participation in Class: A Top Gun Contest Approach. Marketing Education Review.

Tsiotsou, R., Rosenbaum, M. S. (in press). Services in the new economic and social landscape. Journal of Service Management.

Rosenbaum, M. S., De Velde, J. V. (in press). The Effects of Yoga, Massage, and Reiki Sessions on Cancer Resource Center Members’ Well-Being. Clinical Journal of Oncology Nursing(June). cjon.ons.org/

Rosenbaum, M. S., Wong, A. I., Mingming, C. J. (in press). Introducing Servicescape Knock-Offs: Understanding Consumer Acceptance and Rejection of Inauthentic Retail  Establishments. Journal Of Business Research.

Subject Guide

Profile Photo
Wayne Finley
Contact:
Founders Memorial 207

Telephone Number: 815-753-0991

Office Hours By Appointment
Subjects: Business, Law